In 2004 an idea was born that would change the life of Toy company Fiesta Crafts…creAtiles®. Working as a team, Fiesta Crafts developed the idea into the incredible toy that you see here.

Since then it has become growingly popular with its 49 tiles and accessories that, with a bit of imagination, can be made into many different toys!

Launched in Spring 2005, creAtiles® immediately attracted lots of interest and began to win several great reviews and recommendations:

Silver - Good Toy Guide 2005
and
Highly Commended - Right Start Best Toy 2005

Best of all, in October 2005, creAtiles® won the Hamleys Prize for the Best Toy 2005! This prestigious and high profile award meant enormous media attention and a massive boost in sales.

Jonathan Ross, chair of judging panel which also included Rebecca Abrams (journalist and author), Wayne Hemingway (designer), Dr Raj Persaud (psychiatrist), and award-winning children's author Jacqueline Wilson, said: 'We all loved playing with creAtiles - perfect for inspiring young imaginations'.